GroWrk Remote
Scaling Remote Operations Through Design
Overview
GroWrk is a global remote workspace management platform that helps companies deploy assets, manage logistics, handle device lifecycle, provide IT support, and ensure compliance across distributed teams. When I joined, the product had grown organically—different parts were built independently, leading to fragmentation and operational friction. My role was to reshape this ecosystem into a cohesive, scalable platform.
I led the product design strategy, transforming complex operational workflows into intuitive, scalable dashboards. Through systematic design thinking and a unified design system, we turned a collection of tools into a cohesive SaaS platform that supports remote operations at a global scale.
The Challenge
Managing remote operations at a global scale is inherently complex. Before GroWrk, companies faced delays in device deployment, operational blind spots, inconsistent onboarding experiences, increased support costs, and difficulty managing assets across borders. GroWrk's vision was to create a unified, scalable, and intuitive platform that could handle this complexity.
My north star was simple: turn complexity into clarity. This meant creating design patterns that made complex operations feel simple, building systems that could scale, and ensuring every interaction felt intentional and valuable.
Business Objectives
As GroWrk expanded, the product needed clarity, operational precision, and design scalability. The business goals were clear:
- Build a cohesive product ecosystem that unified fragmented tools
- Reduce operational friction for both clients and internal teams
- Improve customer experience and satisfaction metrics
- Develop a scalable Design System to accelerate development
- Streamline development workflows and reduce time-to-market
- Support global expansion with localized experiences
My Role
I joined as a Senior Product Designer & Design System Lead at a critical moment. The product had multiple dashboards and tools that had grown independently, creating a fragmented experience. I started by mapping the entire product ecosystem to identify redundancies, usability issues, and opportunities for unification.
This foundational work revealed the need for a complete design foundation—not just UI improvements, but a systematic approach to how we designed, built, and maintained the product.
- Designed core flows for asset deployment, logistics, and lifecycle management
- Created consistent user journeys across Client, Staff, Employee, and Supplier dashboards
- Built a unified information architecture that reduced cognitive load
- Designed multiple dashboards with distinct user needs and workflows
- Created GroWrk's first scalable Design System (based on Tailwind CSS and Nuxt 4)
- Standardized components and patterns across all platforms
- Shaped the DesignOps culture and established design workflows
Impact & Results
The design foundations I established helped GroWrk grow into a global remote-work infrastructure. Here's the impact:
- Global Scale: Supported in 150+ countries by tens of thousands of remote workers
- Operational Efficiency: Reduced design and development time by 40%
- High-Impact Clients: Enabled companies like Brex, Skillsoft, Elastic, and Encora
- Cross-Team Alignment: Improved collaboration between Product, Engineering, Operations, and Customer Success
- Scalable Ecosystem (Designed and launched): Client Dashboard, Staff/Internal Dashboard, Employee Dashboard, Suppliers Dashboard, and Marketing website & landing pages
- Stronger User Experience: Unified all dashboards under a cohesive design language
GroWrk evolved from fragmented tools into a cohesive SaaS platform. My work on design strategy and systems architecture was critical to this transformation, enabling the team to scale efficiently while maintaining quality and consistency.
Let's Connect
I'm currently open to new projects and collaborations. Tell me about your idea, scope, timelines, and goals and let's build something meaningful together.
hola@jorgedesmond.com
